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Popdust Premieres Video for "Friends and the Fakers"

Cool news! Leading music and pop culture website Popdust just premiered our offical video for "Friends and the Fakers," the lead track and title cut from our forthcoming LP. Check it out and let us know what you think!

 

 

Via Popdust:

Minnesota is famous for artists like Prince, The Replacements, and Husker Du.

Soon we'll be able to add LowRay to that list.

LowRay, a pop-rock duo from the Twin Cities, premieres their music video for "The Friends And The Fakers" today. The song is the first single from LowRay's forthcoming full-length album. Paying homage to Minnesota's heritage of sitcoms like The Mary Tyler Moore Show, Coach, Get a Life, and The Many Loves of Dobie Gillis, the song contemplates the elusiveness of honesty in a world overflowing with posers and fakers.

Made up of James Irving (drums), who played with England's blues-rock band 22-20s, and Dan Fowlds (vocals, guitar), who played with Pill Hill, and Bump, LowRay's debut EP, called Columbia, features six tracks and garnered oodles of fans for the duo.

Opening with gleaming Tom Petty-like guitars atop a compact and contagious pop-rock melody, "The Friends And The Fakers" reflects retro flavors harking back to The British Invasion, only with contemporary energy and iridescent harmonic colors. Fowlds' nasal tenor exudes delicious drawling tones, as silky vocal harmonies inject the tune with coruscating textures. The lyrics consider the paucity of trust in human interrelations when confronted with pervasive ambition and self-serving deception.

"Who can you trust / When you're needing a friend / Who can you trust / If it's all just a scam / When we share / Openly from the start / The leeches feed on us / And stamp on our heart / You get your choice / Between the friends and the fakers / The givers and takers / The superstar makers."

The video, directed by Adam Dunn, interprets life as a television sitcom, introducing the cast of players, most of whom are phonies seeking only personal aggrandizement. The natural desire for sincerity is regarded as heresy.

"The Friends And The Fakers" glows with tight, intent harmonics, both captivating and alluring, as well as Fowlds' stunningly dense voice. LowRay certainly has it going on.

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